1. Decoding Invisible Markers
Invisible markers, often referred to as web beacons, pixel tags, or clear GIFs, are tiny, transparent images embedded in web pages or emails. These markers gather non-personal data, such as interaction details and general usage patterns. Their primary role is to assist us in analysing the effectiveness of our marketing strategies and understanding broader usage trends.
2. Analysing Email Interactions
We incorporate invisible markers in our email communications to gauge how recipients engage with our messages. By tracking metrics like open rates and click-through rates, we can better tailor our content and improve the relevance and impact of our communications.
3. Personal Data Preferences: Your Control Options
You have the power to decide how we handle your Personal Information by choosing to “opt in” or “opt out” of certain uses. For example, you can decide if you want to receive our email updates and promotional content. We ensure your Personal Information remains confidential and will not be shared with third parties without your consent.
If you wish to stop receiving marketing emails, click the opt out or “unsubscribe” link provided in those emails. You can also adjust your communication preferences via our Data Subject Access Request (DSAR) Portal at
www.novacrm.ca. Should you encounter issues with the portal, you can contact us at
[email protected] for support.
Keep in mind that opting out of marketing messages does not affect our ability to contact you regarding important aspects of your account, transactions, or necessary updates. We may still reach out with essential information related to your engagement with our services or as required by law.
4. Purposeful Use of Your Data
At NOVACRM, we leverage your Personal Information to deliver and enhance our range of products and services. Our use of your data spans several key areas, including fulfilling your requests, personalising your experience, and ensuring compliance with legal requirements. We integrate both personal and non-personal data collected from various sources, including third-party providers, to achieve these goals.
5. Processing Your Requests
We utilise your information to efficiently process and fulfil your requests for products and services. This may involve sharing necessary details with third parties to ensure your requests are completed accurately and promptly.
6. Analysing User Behaviour
By examining your interactions and behaviours, we gain insights that help us refine our marketing strategies and optimise the distribution of our products and services. This analysis enables us to better understand and cater to your preferences.
7. Customising Your Experience
Your Personal Information allows us to tailor our services, websites, mobile applications, and advertisements to align with your interests and needs. This personalization ensures that you receive relevant content and offers that match your preferences.
8. Ensuring System Security
We use your data to safeguard the security and functionality of our platforms. This includes protecting our websites and services from potential threats and maintaining the integrity of our operations.
9. Adhering to Legal Requirements
We process your information to comply with applicable legal and regulatory obligations. This ensures that our practices align with relevant laws and standards.
10. Responding to Your Feedback
Your feedback, including reviews and comments, is used to address your concerns and make necessary improvements to our services. We value your input as it helps us enhance our offerings.
11. Handling Employment Applications
If you apply for a position with us, you may provide details such as your resume and educational background. We use this information for recruitment and employment purposes within NOVACRM and its affiliated entities.
12. Managing Marketing Communications
With your consent, we may send you promotional content about products and services that could interest you. We also engage in ad networks that serve personalised ads based on your online activities. You can opt out of these communications by following the unsubscribe instructions provided in our emails.
If you provide your phone number, you consent to receiving telemarketing calls and automated messages. You can opt out of these communications at any time. By providing your phone number, you also release us from any liability related to these communications. Note that providing your phone number is not a prerequisite for receiving our services.
13. Engaging Third-Party Providers
To deliver and enhance our services, NOVACRM collaborates with various third-party providers. These partners assist us in areas such as website maintenance, product delivery, and customer support. For example, we may share your data with entities that handle web hosting, email communication, credit card processing, and data analytics on our behalf. These providers are bound by agreements to protect your information and only use it as necessary to fulfil their duties.
14. Necessitated Disclosures
We may be legally obligated to disclose your information under certain circumstances. This could include complying with legal investigations, responding to court orders, addressing unlawful activities, or safeguarding public safety. Disclosures might also occur if required to adhere to company policies or legal mandates.
15. Managing Your Data
You have the right to access, update, or request the deletion of your personal information. To exercise these rights, you can contact us directly or submit a request through our Data Subject Access Request (DSAR) Portal on
www.novacrm.ca. If the DSAR Portal is unavailable, you may reach out to us via email at
[email protected].
16. Exceptional Circumstances for Data Sharing
While we do not sell or rent your personal information, there are specific scenarios where data sharing is necessary:
17. Vendor Partnerships
We may share information with third-party vendors who assist in delivering services or products. Contracts with these vendors ensure that data is used solely for its intended purpose and protected according to applicable laws.
18. Business Transactions
In the event of a business transaction such as a merger or acquisition, we may transfer your data to the new entity, provided that strict confidentiality agreements are in place. If a transaction does not proceed, the data will be returned or destroyed.
19. Legal Obligations and Safety
We might disclose information to comply with legal processes or to protect individuals safety. This includes responding to law enforcement requests, handling emergencies, or complying with legal requirements. Disclosure without consent may occur in certain cases where it is necessary to prevent harm or fraud.
20. Third-Party Links and Services
Our website may contain links to external websites and services. We are not responsible for the privacy practices of these third parties. It’s important to review the privacy policies of any third-party sites you visit.
21. Changes in Ownership
Should NOVACRM undergo a change in ownership through merger, acquisition, or other means, your information will be transferred to the new entity. We will notify you via email or a prominent notice on our website regarding any changes in ownership and how it affects your personal data.