If you want to save time and attract new, high-quality leads without overworking yourself, real estate email marketing is the best solution.
Starting an email marketing campaign for your real estate business can feel challenging.
But it doesn’t have to be!
At NOVA, we have simplified the process into 6 simple steps. When you follow these steps, you can connect with potential clients and grow your business.
An email campaign is a group of emails sent to several people with a specific goal in mind, like promoting a product or sharing news.
For example, a real estate agent might send an email campaign to potential home buyers showing new listings and offering tips on house buying or selling.
Each email in the campaign is strategically planned to guide recipients toward taking action. It includes scheduling a viewing or signing up for a newsletter.
Tired of boring old emails with the same old listings? It is time to switch things up and send personalized emails that speak directly to people looking to buy or sell a house.
These steps will show you how to get started.
First, you have to create a list of email addresses to send your potential clients. Import these connections into NOVA.
Here’s a quick way to build one:
Example: Real estate agent Sarah added a free “Home Buying Guide” signup form to her website. Within a month, he had collected 200 email addresses.
Now, it’s time to choose a platform to manage your email campaigns. You need to use an easy-to-use platform that offers a variety of templates and automation features.
Example: John selects a NOVA platform with default templates and automation features. Furthermore, it allows effortlessly setting up welcome emails for new customers.
Now, proceed to the content of your emails themselves. Ensure your emails are informative and engaging.
Post tips on the process of buying or selling homes, current market conditions, and other special properties. It makes your subscribers stick around and come for more products or services from you.
The design of your email is crucial, as it is just as important as the content. Next, it’s time to schedule your email. NOVA offers multiple visually appealing templates.
Choose the option that best fits your goals and brand. A lot of people check email on their phones, ensuring it is mobile-friendly.
Follow some key tips for creating impressive emails:
Timing is crucial in email marketing. At NOVA, you can schedule your priority emails at the optimal time.
Research suggests that emails sent on Tuesdays and Thursdays have the highest open rates. Early morning or late afternoon works best for real estate emails.
Finally, after sending your emails, it’s important to analyze their performance. Utilize this key insight to improve your future campaigns.
In a sea of emails, stand out by keeping your messages concise and helpful. Avoid irregular emails; maintain a consistent presence in your contacts’ inboxes.
NOVA simplifies staying connected with proactive Action Plans for automating texts, tasks, and email sequences for new leads.
Utilize targeted Batch emails to remain top-of-mind with contacts familiar with your offerings. Start now to build a strong email reputation that fosters trust and engagement.
